Category: Marketing

SEO Best Practices For Your Hotel Website

Search Engine Optimization (SEO) is a strategy that every hotel must invest in. To succeed in today’s digital marketplace, you have to be heavily invested in your website’s ranking. In this article, we will be going over a few of the different SEO best practices that you should be incorporating into your strategy.

Different SEO Best Practices

1. Creating High-Quality Content

One of the keys to succeeding with your SEO efforts comes down to creating high-quality content. The content that you are creating should be extremely high quality. Search engines are constantly looking to improve their own end-users experience. Because of this, they are always updating their algorithms to make changes to ensure that the highest quality content is being ranked at the top of the search results. Therefore, you want to place an emphasis on creating high-quality content within your SEO strategy. Along with the quality, you want to look to create long content as well. While that doesn’t mean to create long articles for the sake of the length, it means you want to include as much information as possible within your content. Therefore, the longer your content, the more information you can incorporate which is likely to generate more links.

2. Mobile Optimization

Your website must be designed from the ground up to work as well as possible on mobile devices. It is crucial to have your website performing as well as possible on mobile devices because search engines are constantly rewarding websites that do just that. You want to focus on mobile optimization the design and navigation of your website. The better optimized your site is, the better your rankings will be.

3. HTTPS

Without having a properly secured website, you won’t achieve high rankings. Every website needs to have a valid SSL certificate installed. While you don’t technically need one to get indexed, you absolutely want one if you want to achieve high rankings.

4. Leverage Social Media

If you are not currently leveraging social media in your SEO efforts, you are doing it wrong. You should be actively engaged in social media posting. You should also be looking to generate more links through social media. Creating and sharing high-quality content is the best way to do both.

5. Create Authority Content

You want to be seen as the authority in your niche. Not only do you want people to view you as an authority, but you want to be viewed as an authority by the search engines, as well. Therefore, you should look to create high quality, engaging, and information content. Content that provides a lot of useful information is much more likely to be considered authoritative.

6. Target Long-Tail Keywords.

You should consistently be looking for new phrases that you can target within your niche. You want to try to target some of the best long-tail keywords and phrases to generate better rankings for keywords and phrases with less traffic. Examples of this can include “hotels under $100 in San Francisco” or “hotels near fisherman’s wharf sf”. Any San Francisco SEO provider that tells you to go straight for “hotels San Francisco” isn’t helping you to deploy the best strategy, so look out for that.

By following some of the tips above, you should be able to achieve great results with your SEO efforts. Follow the best practices above for great results with your comprehensive SEO strategy.

Fill Your Small Hotel by Niching Down

When you own a small boutique hotel you may not have the budget for big marketing campaigns so you need to get a little creative to bring customers to your establishment.  Small hotels are also hampered by not having the same brand recognition that the big hotel chains have so competing against them means you really need to think outside the box.  You can fill your small hotel by niching down and targeting specific groups of guests.

When you align yourself with specific travel associations or organizations then you can harness the same marketing power that big chains use.  Everybody from all walks of life love to travel but by targeting your marketing to specific interest groups you can double or triple your occupancy rate almost overnight.  Let’s look at some markets that your hotel can cater to and stay full.

Medical Tourism

Medical tourism is a thriving and growing industry and one of the best sectors of the hospitality market.  Most of these guests will be either need a place to stay while their loved ones are in the hospital or they will want a place to recover after a procedure.  They also want to avoid the big chain hotels and the limited services that they get from them.  Here is a look at just how big the medical tourism industry is.

Gay Travel

Making your hotel LGBT friendly can make your hotel extremely popular as well allowing you to tap into one of the most popular travel associations on the web.  You can simply identify your hotel as gay friendly and travelers will be immediately willing to book into your hotel.  You can also set your hotel up as an ideal gay wedding destination and enjoy the busy time that will bring.

Get Rated

This is going to cost some money but it will be well worth it especially if you have a boutique hotel.  Getting your hotel rated opens you up to a different class of traveler that only books with hotels that have the best ratings.  These guests do not want to stay in some chain hotel with a 3 star rating.  Check for a certified association and contact them about getting inspected.

The hotel industry is a competitive one so you need to do whatever it takes to make your hotel stand out from the dozens of other hotels in your town.  Catering to a very specific market may be just the thing to work.

Market Your Hotel

A couple of years ago you only had a handful of ways to promote your hotel, you had to rely on travel agents or advertise in travel directories.  Today people head to the internet when they want to book a vacation.  Booking vacations on the internet has seen explosive growth in the past few years it is one of the biggest categories in the e-commerce world representing nearly 700 billion dollars. If you want to market your hotel then you need to embrace online marketing.

Define Your Customer

The first thing you need to do is to define your customer, once you nail down who your customer is then it is that much easier to get your message in front of them.  Who do you cater to, the business traveler, the family vacation or the higher-end clientele?  How does your hotel meet their needs?  If you cater to the business traveler, for example, are you located near the airport or business district?  Do you have all of the amenities a business traveler needs such as conference rooms or a business center on the premises?  These are essential to have figured out before you start marketing your hotel and it will make advertising that much easier.

Marketing Plans

Marketing your hotel is more than just listing it on a couple of travel sites and hoping for the best.  You need to put together a plan, determine your budget, measure the results and tweak when necessary.  Online marketing starts with a good website, and it should make things as easy as possible for your guests to book online.  You should also connect with the plethora of travel sites that allow you to list your hotel for any potential traveler to see.  Once that is done then you need to look into paid traffic and where to put your advertising dollars.  Online advertising can include advertising on social media along with Google Adwords.  If you aren’t experienced with online advertising then you need to hire a company that is.

Measure Your Results

Good marketing campaigns are data-driven, that means every time a guest checks in to your hotel you know how they got there.  Did they find your hotel on Google, Facebook or did they just drive by?  In order for you to make the most of your marketing dollars, you need to know what is effective and which campaigns are just costing you money.  Installing Google analytics along with some other tools can help you measure the ROI of your advertising dollars.

Thanks to the internet, hotel marketing has gotten easier and now independent hotel owners can compete with some of the larger chains.